MASTER OF BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

SCHEME OF LESSONS

1. Introduction to strategic management
2. Strategic Management Process
3. Strategic Vision, Mission and Setting Objectives
4. Corporate Governance
5. Corporate Policy and Planning in India
6. Business Policy and its types
7. Corporate Social Responsibility
8. Environmental Analysis
9. Industry Analysis
10. Value Chain Analysis
11. Competitive Matrix Analysis
12. Strategy Formulation and Analysis
13. Corporate Strategies
14. Strategic Implementation
15. Mergers and Acquisitions
16. Strategic Audit and Control